What is a campaign in CallMatrix?

A campaign is the top-level container that ties together a routing plan, an IVR tree, and one or more phone numbers (DIDs). It is the unit you launch, pause, and report against.

How long does it take to set up a campaign?

Minutes, not hours. Provision numbers, create the campaign, assign DIDs, pick an IVR tree, link a routing plan, and toggle to Active — the dashboard walks through each step and every piece is self-service.

Can I pause a campaign without deleting its configuration?

Yes. A status toggle flips between Active and Paused. Paused campaigns stop routing calls but keep their routing plan, IVR tree, DIDs, and all historical data intact so you can resume without rebuilding.

Can one DID be used by multiple campaigns?

No — each DID maps to exactly one campaign. This is intentional: one-to-one mapping keeps attribution clean so every call on that number unambiguously belongs to its campaign.

Is recording consent configurable per campaign?

Yes. Each campaign can play an optional greeting prompt and a recording consent prompt with custom consent text. This lets regulated verticals collect consent before a buyer joins the call.

Campaign Management

One campaign. Everything connected.

What is Campaign Management?

A campaign is the top-level container that ties together a routing plan, an IVR tree, and a set of phone numbers in a pay-per-call system. It is the unit operators launch, pause, and report against — every call routed through the platform belongs to exactly one campaign, so attribution and analytics are always traceable back to the configuration that produced the result.

Key Capabilities

Campaigns as the top-level container tying together routing plans, IVR trees, and phone numbers (DIDs) in a single configuration
DID assignment from your number pool with one-click assignment and removal — each DID maps to exactly one campaign for clean attribution
Optional greeting prompt (TTS) played when the call connects, and configurable recording consent prompt with custom consent text
Campaign status toggle (Active/Paused) to enable or disable call routing without deleting configuration
Campaign detail pages showing configuration, assigned DIDs, and recent call activity with direct links to analytics filtered by campaign

Key Benefit

Set up a complete call flow in minutes — assign numbers, configure IVR qualification, connect a routing plan, and start receiving calls.

Real-World Use Case

Launching a Medicare Campaign

An insurance company launches a new Medicare ACA campaign. They provision 5 local numbers in Florida area codes, create a campaign named "FL Medicare Q4", assign the numbers, select their "Medicare IVR" tree, and link the "Medicare Offers" routing plan. Within 10 minutes, the campaign is live and receiving calls from their Google Ads landing pages.

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What is Campaign Management?

Key Capabilities

Campaigns as the top-level container tying together routing plans, IVR trees, and phone numbers (DIDs) in a single configuration

DID assignment from your number pool with one-click assignment and removal — each DID maps to exactly one campaign for clean attribution

Optional greeting prompt (TTS) played when the call connects, and configurable recording consent prompt with custom consent text

Campaign status toggle (Active/Paused) to enable or disable call routing without deleting configuration

Campaign detail pages showing configuration, assigned DIDs, and recent call activity with direct links to analytics filtered by campaign

Real-World Use Case