Everything You Need to Route and Monetize Calls

16 integrated modules. Routing, qualification, monetization, analytics, and management — all in one platform.

Smart Call Routing

Four strategies, conditional rules, buyer caps, business hours — every call lands in the right hands.

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Visual IVR Builder

Drag-and-drop voice menus with data capture. Qualify callers with zip codes, verticals, and custom fields.

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Dynamic Number Insertion

JavaScript snippet tracks visitors with unique numbers. Captures GCLID, UTM parameters, and referrer data.

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Ping-Post Auction

Real-time bidding across all your buyers. Anonymized pings, competitive bids, highest bidder wins.

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Lead Capture Forms

Embeddable forms and callback buttons with auto-outbound calling. Design, publish, embed, track.

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Call Widgets

Floating callback buttons with instant and scheduled callbacks. Customizable appearance and business hours.

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Google Ads Integration

Full campaign sync, keyword-level analytics, GCLID conversion upload, and probabilistic call matching.

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Conversion Upload

Upload qualified calls as Google Ads conversions with GCLID-based and probabilistic matching.

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Client Integrations

Consolidate call data from webhooks, API polling, and CSV imports into a single dashboard.

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Analytics & Reporting

Interactive dashboards, 10-dimension segment analysis, drill-down to individual records, real-time SSE updates.

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Campaign Management

DID assignment, routing plans, IVR linking — set up a complete call flow in minutes.

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Buyer Management

Daily/monthly caps, business hours, pricing, and ping-post configuration per buyer.

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Number Pool Management

One-click number provisioning with atomic assignment and automatic cooldown recycling.

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Real-Time Monitoring

Three-column live call board with SSE auto-refresh. Watch calls flow through IVR, auction, and bridging.

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User Journey & Funnel Analytics

End-to-end visitor journeys, 5-stage conversion funnel with drop-off tracking, and cohort analysis over time.

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Coming 2026

AI-Powered Call Intelligence

AI transcription with disposition extraction. Filter calls by outcome without listening to recordings.

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Stop Leaving Revenue on the Table

Join hundreds of businesses who switched to CallMatrix and cut their call routing costs by 40%.

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