Route Every Call to the Highest-Paying Buyer
CallMatrix is the all-in-one call routing and monetization platform that tracks visitors, qualifies callers, runs real-time auctions, and uploads conversions back to Google Ads.
Built to Maximize Every Call
Carrier-grade telephony. Prepaid pricing. Real time: buyers bid while the caller is on the line.
Maximize Revenue Per Call
Every call goes to the buyer willing to pay the most. Our real-time ping-post auction pits buyers against each other, and our four routing strategies let you optimize for revenue, distribution, or priority.
Track Every Call to Its Source
Dynamic Number Insertion captures the GCLID, gbraid or wbraid, UTMs and landing page of every visitor. When they call, that click ID travels with the call record. Upload it back to Google Ads as a conversion, with verify and dry run, so Smart Bidding learns which clicks become revenue.
Qualify Callers Before They Reach Buyers
Visual IVR builder: menu, collect, announce, transfer and hang-up steps in a tree you edit by clicking. Collect ZIP codes, service types and homeowner status, then feed that data into routing rules and ping-post bids so buyers only receive qualified calls.
Keep Every Buyer Happy
Set hourly, daily, monthly and concurrency caps, business hours and payouts for each buyer. When a buyer reaches its cap or closes for the day, calls move to the next buyer automatically, so nobody is over-sent and no call is wasted.
See Everything in Real Time
Live calls and auction rounds update in real time on the live call board. Break results down across 16 segment views, follow each caller's journey, see where the funnel drops off and compare cohorts over time.
Pay Only for Real Callers
Repeat-caller protection and caller-trust signals: duplicate callers aren't paid twice, and low-attestation calls are flagged.
Everything You Need to Route and Monetize Calls
13 integrated modules. One platform. No patchwork of tools.
How It Works
From setup to revenue in three steps. No engineering team required.
Set Up Your Campaigns
Request access. Once approved, you set up campaigns, numbers and buyers yourself: assign tracking numbers, build IVR trees and configure buyer routing plans, with a setup wizard to guide you.
Capture and Qualify
DNI tracks every website visitor. IVR menus collect caller data. Every call is tagged with its GCLID, gbraid or wbraid, UTM parameters, IVR-entered ZIP and caller area code.
Route, Monetize, Optimize
The routing engine selects the best buyer using your chosen strategy. Ping-post auctions run in real time: buyers bid while the caller is on the line. Conversion data flows back to Google Ads so your campaigns get smarter with every call.
The CallMatrix Advantage
Purpose-built for pay-per-call. Every feature is designed to help you route smarter, earn more, and scale faster.
Real-Time Ping-Post Auctions
Every call is auctioned to your buyer pool in real time: buyers bid while the caller is on the line. The highest bidder wins, with a minimum bid and a static fallback when nobody bids.
Google Ads Conversion Upload
Upload qualified calls to Google Ads as click and call conversions, with verify and dry run. Let Smart Bidding optimize for the calls that actually convert.
Rules-Based Call Routing
Route by state, city or ZIP, time, day, dialed number, IVR keypress or caller ID. Caps, business hours and failover to the next buyer keep every call moving.
Repeat-Caller Protection
Repeat-caller protection and caller-trust signals: duplicate callers aren't paid twice, and low-attestation calls are flagged.
Guided Campaign Setup
Request access. Once approved, you set up campaigns, numbers and buyers yourself. The setup wizard walks you through it, and the Call Flow view lets you edit live campaigns.
Client Feeds and AI Assistants
Bring client call data in by webhook, API polling or CSV, with field mapping and reconciliation. Scale includes a read-only MCP server, so AI assistants can query your call, auction and ad data.
How CallMatrix Compares
Carrier-grade telephony, prepaid pricing, and every call routed to the buyer who pays most.
| What you get | CallMatrix |
|---|---|
| Pricing | Published, prepaid pricing Launch has no monthly fee |
| Contracts | Month-to-month, cancel anytime Monthly plans cancel any time; no cancellation fees. |
| Getting started | Request access Once approved, you set up campaigns, numbers and buyers yourself. |
| Telephony | Carrier-grade telephony Numbers are checked with the carrier every 5 minutes while provisioning and hourly once active. |
Stop Leaving Revenue on the Table
Join hundreds of businesses that route every call to the buyer who pays most.