Route Every Call to the Highest-Paying Buyer
CallMatrix is the all-in-one call routing and monetization platform that tracks visitors, qualifies callers, runs real-time auctions, and uploads conversions back to Google Ads.
Built to Maximize Every Call
Enterprise-grade infrastructure. Transparent pricing. Modern platform built for speed.
Maximize Revenue Per Call
Every call goes to the buyer willing to pay the most. Our real-time ping-post auction pits buyers against each other, and our four routing strategies let you optimize for revenue, distribution, or priority.
Track Every Call to Its Source
Dynamic Number Insertion captures the Google Click ID from every visitor. When they call, that GCLID travels with the call record. Upload it back to Google Ads as a conversion and watch your campaigns optimize themselves.
Qualify Callers Before They Reach Buyers
Build multi-level IVR trees with our visual drag-and-drop builder. Collect zip codes, service types, and homeowner status. Feed that data into routing rules and ping-post bids so buyers only receive qualified calls.
Capture Leads Everywhere
Embed lead capture forms and floating callback widgets on any website. When a visitor submits, CallMatrix automatically initiates an outbound call, routes it through your campaign, and connects the lead to a buyer.
See Everything in Real Time
Interactive dashboards, 10-dimension segment analysis, and a live call board that updates instantly via SSE. Track the full visitor-to-revenue journey, identify funnel drop-offs, and compare cohort performance over time.
AI Call Intelligence (Coming 2026)
Every call automatically transcribed and classified. Stop listening to recordings to find qualified leads — AI tags each call with a disposition (qualified lead, voicemail, wrong number, booked appointment) so your call log becomes filterable, searchable, and actionable.
Everything You Need to Route and Monetize Calls
16 integrated modules. One platform. No patchwork of tools.
How It Works
From setup to revenue in three steps. No engineering team required.
Set Up Your Campaigns
Create campaigns, assign tracking numbers, build IVR trees, and configure buyer routing plans. Everything is self-service — no phone calls to support, no waiting for provisioning.
Capture and Qualify
DNI tracks every website visitor. IVR menus collect caller data. Lead forms and callback widgets capture visitors who prefer to be called back. Every interaction is tracked with GCLID, UTM parameters, and geographic data.
Route, Monetize, Optimize
The routing engine selects the best buyer using your chosen strategy. Ping-post auctions maximize revenue in real time. Conversion data flows back to Google Ads so your campaigns get smarter with every call.
The CallMatrix Advantage
Purpose-built for pay-per-call. Every feature is designed to help you route smarter, earn more, and scale faster.
Real-Time Ping-Post Auctions
Every call is auctioned to your buyer pool in milliseconds. The highest bidder wins, so you earn maximum revenue on every qualified lead.
Google Ads Conversion Upload
Automatically send call outcomes back to Google Ads as offline conversions. Let Smart Bidding optimize for the calls that actually convert.
Sub-Second Call Routing
Intelligent IVR qualifies callers and routes them to the best buyer based on geo, intent, and availability — all in under a second.
Built-In Fraud Protection
Detect and block robocalls, duplicate callers, and suspicious patterns before they reach your buyers or inflate your ad spend.
Set Up in Under 10 Minutes
No complex onboarding or professional services required. Create your first campaign, assign a tracking number, and start routing calls today.
Open API & Integrations
Connect CallMatrix to your CRM, analytics, and billing tools. Our REST API and webhooks make it easy to fit into any existing workflow.
How CallMatrix Compares
Same tier-1 telecom backbone as the leading platforms. Dramatically different value.
| What you get | Legacy platforms | CallMatrix |
|---|---|---|
| Starting price | $99/mo | $49/mo 30–50% lower across every tier |
| Contracts | Annual, with 10% escalation | Month-to-month, cancel anytime No exit penalties. Ever. |
| Time to go live | Sales-led, weeks to deploy | Self-service, 10 minutes No onboarding call required |
Stop Leaving Revenue on the Table
Join hundreds of businesses who switched to CallMatrix and cut their call routing costs by 40%.