Route every call to the highest-paying buyer.

CallMatrix is the all-in-one call routing and monetization platform that tracks visitors, qualifies callers, runs real-time auctions, and uploads conversions back to Google Ads.

Get started Request a demo

View pricing →

Month-to-month, cancel anytimePrepaid, no surprise billsRequest access, then set up campaigns yourself

1M+Calls routed

$2.4M+Buyer revenue processed

99.97%Platform uptime

500+Campaigns run

Calls routed to hundreds of buyers through CallMatrix.

Why CallMatrix

A call is worth more than a forward.

Your ads bring in callers who are ready to buy. Most phone systems just forward them to whoever is next.

CallMatrix asks what each caller needs, lets your buyers bid while they wait, and sends the call to the one who pays most.

Then it tells Google which clicks made you money.

Built to maximize every call

Carrier-grade telephony. Prepaid pricing. Real time: buyers bid while the caller is on the line.

Maximize revenue per call

Every call goes to the buyer willing to pay the most. A real-time ping-post auction pits buyers against each other, and four routing strategies let you optimize for revenue, distribution or priority.

Track every call to its source

Tracking numbers capture the GCLID, gbraid or wbraid, UTMs and landing page of every visitor. When they call, that click travels with the call and goes back to Google Ads as a conversion.

Qualify callers before they reach buyers

Collect ZIP codes, service types and homeowner status in your IVR, then feed that data into routing rules and ping-post bids, so buyers only receive qualified calls.

Keep every buyer happy

Set hourly, daily, monthly and concurrent caps, business hours and payouts for each buyer. When a buyer is full or closed, calls move to the next one.

See everything in real time

Live calls and auction rounds update as they happen. Break results down across 16 segment views, follow each caller's journey, and compare cohorts over time.

Pay only for real callers

Repeat-caller protection means duplicate callers aren't paid twice, and calls with low SHAKEN/STIR attestation are flagged.

Features

Everything you need to route and monetize calls

One platform, no patchwork of tools. Here are the modules you'll use every day.

01Smart call routing

Every call lands in the right hands

Four strategies, conditional rules, buyer caps and business hours. A backup number catches anything nobody takes.

Auction, weighted, round-robin and waterfall
Rules by state, time, keypress or caller ID
Failover to the next buyer when one does not answer

Learn more →

Build · Routing plans

Texas auto routing

StrategyAuction

Bid selectionHighest bid

Ring timeout30s

Backup(512) 555-0100

Buyers 4

Buyer	Destination	Ping wait	Status
Harbor Auto Agency	(512) 555-0199	5s	Active
Summit Insure	(737) 555-0144	5s	Active
Lakeside Direct	(210) 555-0131	5s	Active
Keystone Coverage	(469) 555-0188	5s	Paused

Rules 1

State

Send to Lakeside Direct

02Visual IVR builder

Qualify callers before anyone bids

Menu, collect, announce, transfer and hang-up steps in a tree you edit by clicking. Collect ZIP codes, service types and custom fields.

Text-to-speech voices or your own audio
Answers travel with the call to every buyer
Split-test two IVRs on one campaign

Learn more →

Call engine · IVR trees

Lone Star Auto Quotes

Announce · start

Welcome

Calls are recorded for quality.

What do you need?

1 Auto2 SR-220 None

Collect · 1

Enter ZIP code

5 digits

Collect · 2

Enter ZIP code

5 digits

Hang up · 0

Goodbye

03Dynamic number insertion

Every call tied to the click that made it

A snippet on your site shows each visitor their own number. It captures the GCLID, gbraid, wbraid, UTMs and landing page.

Search crawlers see your static number
Journeys, funnel and cohorts per campaign
Number pool health-checked and recycled

Learn more →

Platform calls · Journeys

User journey Converted

OutcomeQualified

Number shown(512) 555-0148

Calls1

Revenue$42

Journey

Ad clickgclid Cj0KCQiA8x…
Landing page/auto-quote
Number shown(512) 555-0148
IVR completedzip 78701
ConnectedHarbor Auto Agency
Conversion uploadedSent to Google Ads

Attribution

Source	google / cpc
Campaign	Auto quotes, Texas
Keyword	car insurance austin
Match type	Exact
Device	Mobile
Location	Austin, TX

04Ping-post auction

Buyers bid on every call, live

Anonymized pings, competitive bids, and the highest bidder wins while the caller is on the line. On Launch, Growth and Scale.

Declined pings show the buyer reason
Minimum bid and static fallback
Rank bids by expected value

Learn more →

Auction · Round

+1-512-555-0148 Qualified

Captured from the caller

zip: 78701city: Austinstate: TXcoverage: autoinsured: yes

Bids 4 buyers pinged

Harbor Auto Agency Winner	$42.00
Summit Insure	$38.00
Lakeside Direct	$35.00
Keystone Coverage Declined: outside target states	No bid

Winner	Harbor Auto Agency · $42.00
Connected to	(512) 555-0199

05Google Ads integration

See which clicks become calls

Google Ads sync brings in campaigns, keywords and search terms. Nine built-in, rule-based checks flag what to fix.

Clicks, calls and qualified calls side by side
Search-term, budget and keyword ROI checks
Works with your existing account

Learn more →

Acquire · Google Ads

Campaigns Synced

Clicks4,812

Calls612

Qualified371

Uploaded371

Campaigns

Campaign	Clicks	Calls	Qualified
Auto quotes, Texas	2,104	288	181
SR-22, Texas	1,377	201	127
Home insurance, Austin	1,331	123	63

Google Ads checks 9 rule-based checks

Search-term efficiency	3 terms to review
Budget utilization	On track
Keyword ROI	2 keywords

06Conversion upload

Teach Google which calls paid

Qualified calls upload to Google Ads as conversions from GCLID, gbraid and wbraid clicks, with verify and dry run first.

Outcomes from client feeds count too
Every call on record with its recording
Smart Bidding learns from real revenue

Learn more →

Calls · Detail

Call detail Completed

OutcomeQualified

Revenue$42.00

Duration6:12

ConversionUploaded

Routing

Buyer	Harbor Auto Agency
Winning bid	$42.00
IVR answer	78701
Auction round	View

Attribution

GCLID	Cj0KCQiA8x…
Source	google / cpc
Keyword	car insurance austin
Landing page	/auto-quote

1:58 / 6:12

View all features →

How it works

From setup to revenue in three steps

No engineering team required. Keep scrolling to follow one call.

1Set up your campaigns2Capture and qualify3Route, monetize, optimize

Step 1 · Set up

Set up your campaigns

Request access. Once approved, the guided setup walks you through numbers, IVR, buyers and a backup. Nothing goes live until you say so.

BasicsDone

What callers hearDone

Who gets each callIn progress

Backup and numbersNext

Step 2 · Capture

Someone clicks your ad

Each visitor sees their own tracking number, so the call links back to the click. Crawlers see your static number.

(512) 555-0148

Assigned to this visitor

Sourcegoogle / cpc

GCLIDCj0KCQiA8x…

Step 2 · Qualify

Your IVR asks what they need

Answers stay with the call and go to your buyers. Put your recording notice first: CallMatrix doesn't play one by itself.

HeardRecording notice

Pressed1 Auto insurance

ZIP78701

InsuredYes

Step 3 · Route

Buyers bid while the caller waits

Each buyer gets a ping with the call's details. The highest bid above your minimum wins.

Harbor Auto Agency$42.00

Summit Insure$38.00

Lakeside Direct$35.00

Keystone CoverageDeclined

Step 3 · Monetize

The winner is connected

No answer? The call fails over to the next buyer or your backup number. Every connected call is recorded.

StatusConnected

BuyerHarbor Auto Agency

Revenue$42.00

Duration6:12

Step 3 · Optimize

Google learns what worked

The qualified call uploads as a conversion on the original click, so your campaigns get smarter with every call.

OutcomeQualified

Conversion value$42.00

UploadVerified

See the full walkthrough →

The CallMatrix advantage

Purpose-built for pay-per-call

Every feature is designed to help you route smarter, earn more and scale faster.

Real-time ping-post auctions

Every call is auctioned to your buyers while the caller is on the line. The highest bidder wins, with a minimum bid and a static fallback when nobody bids.

Harbor Auto AgencyWinner $42.00

Summit Insure$38.00

Keystone CoverageDeclined: outside target states

Google Ads conversion upload

Qualified calls upload as click and call conversions, with verify and dry run.

$42.00Uploaded

$51.00Dry run

Rules-based call routing

Route by state, city or ZIP, time, day, dialed number, keypress or caller ID. Caps, hours and failover keep every call moving.

State is OKPressed 2Mon to Fri

Repeat-caller protection

Duplicate callers aren't paid twice, and low-attestation calls are flagged.

+1-512-555-0148Repeat caller

Guided campaign setup

The setup wizard walks you through it, and the Call Flow view lets you edit live campaigns.

Client feeds and AI assistants

Bring client call data in by webhook, API polling or CSV, with field mapping and reconciliation. Scale includes a read-only MCP server, so AI assistants can query your call, auction and ad data.

WebhookAPI pollingCSVField mappingReconciliationMCP server · Scale

Explore industry solutions →See how we compare →

Industries

Built for the verticals that buy calls

Keep scrolling to see each one.

Insurance

Auto, home, life and Medicare calls, routed by state and need.

Example callAustin, TX

“Press 1 for auto, 2 for home, 3 for life.”

1 · auto · ZIP 78701

Harbor Auto Agency$42.00

Target statesIVR answers in pingsMinimum bid

Insurance calls→

Legal

Case type, severity and fault asked before anyone bids.

Example callHouston, TX

“Were you injured in the accident?”

1 · yes · not at fault

Crescent Law Group$88.00

Declined pings show whyFailoverRecording

Legal calls→

Home services

Each caller sent to a contractor serving their area.

Example callDallas, TX

“Enter your 5-digit ZIP code.”

75201 · plumbing

Lone Star PlumbingMatched by ZIP

ZIP, city or stateDaily capsBusiness hours

Home services→

Healthcare

Patients routed to the right practice or location.

Example callMiami, FL

“Press 1 for a new appointment.”

1 · new patient

Northside Family ClinicOpen now

Hours per locationFailoverClient feeds

Healthcare→

Financial services

Debt, mortgage and credit calls, with spam kept out.

Example callPhoenix, AZ

“How much debt are you carrying?”

2 · $10k-25k

Clearpath Debt Relief$51.00

Repeat-caller protectionSHAKEN/STIRRequired fields

Financial services→

Education

Prospective students routed by program and area.

Example callDenver, CO

“Which program interests you?”

3 · nursing

Westbrook College$34.00

Program menuRouting by stateEnrollments via feeds

Education→

Compare

How CallMatrix compares

Pick what you use today and see what you get when you switch.

What you need

What CallMatrix gives you

Telephony

Carrier-grade telephony

Google Ads

Account sync, 9 built-in checks and conversion upload

iOS click attribution

gbraid and wbraid captured and uploaded

Repeat callers

Duplicate callers aren't paid twice; low-attestation calls flagged

Buyer access

Buyers sign in to see their own calls

See the full comparison across 4 platform types →

From the blog

Guides for people who sell calls

Revenue & YieldApr 5, 2026

Stop Selling Leads and Start Sharing Revenue With Outcome-Based Partnerships

The biggest marketplaces are swapping $50 lead fees for 15% revenue shares. Here is the setup you need to move to a true outcome-based model.

Read the guide →

Revenue & YieldMar 26, 2026

The Algorithm Hijack: Using Call Signals to Get Google and Meta to Lower Your CAC

Read →

Attribution & AnalyticsFeb 14, 2026

10 KPIs Every Performance Marketer Should Watch in a Call Dashboard

Read →

All articles →

Access is by request

Stop leaving revenue on the table

Route your next call to the buyer who pays most. We set up each new account with you, including a migration plan from your current platform.

Get started Request a demo

View pricing →

1
Request accessTell us about your calls, traffic and buyers.
2
Set up with usWe build your first campaign with you. Nothing is live until you say so.
3
Route your first callBuyers bid, the best one wins, and Google learns which clicks paid.

Route every call to the highest-paying buyer.

CallMatrix is the all-in-one call routing and monetization platform that tracks visitors, qualifies callers, runs real-time auctions, and uploads conversions back to Google Ads.

Month-to-month, cancel anytimePrepaid, no surprise billsRequest access, then set up campaigns yourself

Buyer

Destination

Ping wait

Status

Harbor Auto Agency

(512) 555-0199

Active

Summit Insure

(737) 555-0144

Active

Lakeside Direct

(210) 555-0131

Active

Keystone Coverage

(469) 555-0188

Paused

Campaign

Clicks

Calls

Qualified

Auto quotes, Texas

2,104

288

181

SR-22, Texas

1,377

201

127

Home insurance, Austin

1,331

123

Stop leaving revenue on the table

Route your next call to the buyer who pays most. We set up each new account with you, including a migration plan from your current platform.

Request accessTell us about your calls, traffic and buyers.

Set up with usWe build your first campaign with you. Nothing is live until you say so.

Route your first callBuyers bid, the best one wins, and Google learns which clicks paid.