Can one DID belong to multiple campaigns?

Not simultaneously. Each DID routes to one campaign's routing plan. If you want to A/B test routing strategies, create two campaigns with two DIDs and split traffic between them.

How do I know if my campaign is profitable?

Track: total call volume, average buyer bid, your ad spend (cost per call), answer rate, and conversion rate. Profit = (volume × bid) - (volume × cost). Monitor this in the analytics dashboard.

What happens if I pause a campaign?

Inbound calls to that campaign's DIDs will fail or route to a fallback. The campaign's data remains in the system. You can restart it at any time without losing history.

Campaign (Pay-Per-Call)

In pay-per-call networks, a campaign is a collection of settings and routing rules for a specific offer or vertical. A campaign includes assigned phone numbers (DIDs), routing strategy, IVR configuration, buyer assignments, caps, and performance goals.

What is Campaign (Pay-Per-Call)?

A campaign in pay-per-call is analogous to a Google Ads campaign: a container for related marketing efforts with unified settings and tracking. Instead of keywords and ad copy, a pay-per-call campaign contains phone numbers, routing rules, and buyer assignments.

A typical campaign setup:

**Campaign name and vertical**: 'Home Services - Plumbing (California)' — tells you what vertical and geography this campaign targets.

**Assigned DIDs (phone numbers)**: One or more tracked numbers that will be advertised. These might be displayed on the campaign's landing pages, in Google Ads ads, or in Facebook ads.

**Routing plan**: Which strategy? Auction, weighted, round-robin, or waterfall? What are the conditional rules (geography, time of day, IVR qualifications)?

**IVR configuration**: If the campaign has an IVR, which IVR flow is attached? This links to the visual IVR builder.

**Buyer assignments**: Which buyers are eligible to receive routed calls from this campaign? You set priority/weight or bid rules.

**Caps and limits**: Daily/monthly call caps, concurrency limits, business hours.

**DNI pools** (optional): If you're running DNI on the campaign's landing pages, which visitor-to-number mapping pool does this campaign use?

**Reporting and goals**: Expected volume, target cost per call, expected conversion rate, etc.

Once a campaign is live, real-time data flows in: calls received, calls routed, call duration, answer rate, buyer conversion rate. The platform shows you which buyers are converting best, which geographic segments are highest value, and whether you're hitting your cap and volume targets.

Campaigns can be paused, restarted, or modified without losing historical data. If you want to test a new buyer or change your routing strategy, you create a new campaign and gradually shift volume to test before full migration.

From a business intelligence perspective, campaigns are the unit of measurement: ROI per campaign, profit per campaign, cost of customer acquisition (which buyer), etc.

Related Glossary Terms

Pay-Per-Call

A performance-based pricing model where advertisers, lead generators, or service providers pay a fixed amount only when an inbound phone call is successfully connected. Callers are routed through a platform that tracks the call, validates it meets quality standards, and charges the buyer accordingly.

Publisher (Pay-Per-Call)

In pay-per-call networks, a publisher is a lead generator or media buyer who acquires inbound callers through paid advertising and routes them to multiple competing buyers. Publishers capture the arbitrage between their cost-per-call and the buyer's bid or fixed rate.

Buyer (Pay-Per-Call)

In pay-per-call networks, a buyer is a service provider (insurance agent, law firm, contractor, healthcare provider) who pays per verified call routed to them. Buyers compete on price through real-time auctions and set rules for call quality, geography, and service type they'll accept.

Call Routing

The automated process of directing inbound phone calls to the most appropriate recipient based on pre-configured rules, strategies, and real-time conditions. Routing decisions evaluate caller geography, IVR responses, buyer capacity, and pricing to ensure every call reaches the best possible destination.

Dynamic Number Insertion (DNI)

A call-tracking technique that displays a unique phone number to each website visitor instead of a static number. When the visitor calls that number, the platform attributes the call to the exact campaign, keyword, ad, and session that drove it.

Offer Cap

A limit on the maximum number of calls routed to a buyer within a specific time period (daily, weekly, or monthly). Once the cap is reached, the buyer no longer receives routed calls until the cap resets.

Related Features

Campaign Management

DID assignment, routing plans, IVR linking — set up a complete call flow in minutes.

Smart Call Routing

Four strategies, conditional rules, buyer caps, business hours — every call lands in the right hands.

Dynamic Number Insertion

JavaScript snippet tracks visitors with unique numbers. Captures GCLID, UTM parameters, and referrer data.

Analytics & Reporting

Interactive dashboards, 10-dimension segment analysis, drill-down to individual records, real-time SSE updates.

Frequently Asked Questions

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