What dashboards does CallMatrix provide?

Dedicated dashboards for each module: CallMatrix calls (12 charts), lead forms (8 charts), call widgets (8 charts), and ping-post auctions (8 charts). On top of those, the Journey Tracker, Journey Funnel, and Cohort Analysis views cover end-to-end visitor journeys.

Do I need to refresh to see new calls?

No. Server-Sent Events push new calls, submissions, and callbacks into data tables as they arrive, with highlight animations so the new rows stand out. There is no polling and no manual refresh.

What segment dimensions are supported?

Ten dimensions: Date, Week, Month, Hour of Day, Day of Week, Campaign, Offer, Status, Duration Range, and Dialed Number. Each produces a sortable table, KPI summary cards, and a CSV export of the filtered dataset.

Can I export the data?

Yes. All data tables export to CSV, XLSX, and Google Sheets. Exports are server-side fetched, so you get the full filtered dataset rather than just the rows currently visible on screen.

Analytics & Reporting

Q: How deep can I drill into a specific metric?

Every KPI card, pie slice, bar segment, and table row is clickable. Clicking navigates to the detail page with filters pre-applied via URL parameters, so a quarterly KPI can be drilled down to the individual call records behind it in two clicks.

Every metric, every dimension, every drill-down. In real time.

What is Analytics & Reporting?

Call analytics and reporting is the layer that turns raw call records into operator decisions. Interactive dashboards break down revenue, conversion funnels, buyer performance, and geographic patterns across ten segment dimensions in real time — with drill-downs from any KPI card down to the individual call record and exports to CSV, XLSX, or Google Sheets.

Key Capabilities

Dedicated dashboards for each module: CallMatrix calls (12 charts including funnel, revenue trend, hour/day patterns, campaign/offer tables, duration distribution, status breakdown), lead forms (8 charts), call widgets (8 charts), and ping-post auctions (8 charts)
User Journey Tracker: end-to-end visitor journeys from ad click through DNI assignment, call placed, IVR completed, routed, bridged, completed, and conversion uploaded — with expandable visual timeline and real-time SSE updates
Journey Funnel view: aggregated 5-stage conversion funnel (Visited Page → DNI Number Shown → Call Placed → Call Completed → Conversion Uploaded) with drop-off percentages between stages and drill-down to individual sessions
Cohort Analysis: cohort funnel matrix with rows as time buckets (day/week/month), columns as the 5 journey stages, and cells showing count and percentage with color coding for above/below average performance
10-dimension segment analysis: Date, Week, Month, Hour of Day, Day of Week, Campaign, Offer, Status, Duration Range, and Dialed Number — each with sortable tables, KPI summary cards, and CSV export
Interactive drill-down: click any KPI card, pie slice, bar segment, or table row to navigate to the detail page with filters pre-applied via URL parameters
Real-time updates via Server-Sent Events (SSE): new calls, submissions, and callbacks appear in data tables automatically with highlight animations — no page refresh needed
Multi-format export: CSV, XLSX, and Google Sheets export from all data tables, with server-side fetching of full filtered datasets (not just current page)

Key Benefit

Understand your call performance across every dimension — from the visitor-to-revenue journey, to cohort-over-time comparisons, down to individual call records — with data that updates in real time and exports in any format.

Real-World Use Case

Diagnosing a Revenue Drop

A network operator opens the CallMatrix dashboard and sees revenue dropped 15% this week. They click the revenue KPI card, which drills down to the call log filtered to this week. They switch to the Segments page, select "Offer" dimension, and see that Offer #3's win rate dropped from 45% to 12%. They click Offer #3's row, which shows the offer hit their monthly cap 3 days ago. They increase the cap and revenue recovers within hours.

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Frequently Asked Questions

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What is Analytics & Reporting?

Key Capabilities

Dedicated dashboards for each module: CallMatrix calls (12 charts including funnel, revenue trend, hour/day patterns, campaign/offer tables, duration distribution, status breakdown), lead forms (8 charts), call widgets (8 charts), and ping-post auctions (8 charts)

User Journey Tracker: end-to-end visitor journeys from ad click through DNI assignment, call placed, IVR completed, routed, bridged, completed, and conversion uploaded — with expandable visual timeline and real-time SSE updates

Journey Funnel view: aggregated 5-stage conversion funnel (Visited Page → DNI Number Shown → Call Placed → Call Completed → Conversion Uploaded) with drop-off percentages between stages and drill-down to individual sessions

Cohort Analysis: cohort funnel matrix with rows as time buckets (day/week/month), columns as the 5 journey stages, and cells showing count and percentage with color coding for above/below average performance

10-dimension segment analysis: Date, Week, Month, Hour of Day, Day of Week, Campaign, Offer, Status, Duration Range, and Dialed Number — each with sortable tables, KPI summary cards, and CSV export

Interactive drill-down: click any KPI card, pie slice, bar segment, or table row to navigate to the detail page with filters pre-applied via URL parameters

Real-time updates via Server-Sent Events (SSE): new calls, submissions, and callbacks appear in data tables automatically with highlight animations — no page refresh needed

Multi-format export: CSV, XLSX, and Google Sheets export from all data tables, with server-side fetching of full filtered datasets (not just current page)

Real-World Use Case