What does journey analytics track?

Every step a visitor takes from ad click through DNI number assignment, call placed, IVR completion, routing, bridging, call completion, and conversion upload — shown as both a table of individual journeys and an aggregated funnel.

What are the 5 funnel stages?

Visited Page → DNI Number Shown → Call Placed → Call Completed → Conversion Uploaded. The funnel view shows counts at each stage with drop-off percentages between them, so bottlenecks are visible at a glance.

Can I drill from a funnel stage to the sessions behind it?

Yes. Clicking any funnel bar opens the list of individual sessions that reached that stage with full journey context — every event, every timestamp — so you can inspect exactly why the drop-off happened.

How does cohort analysis work?

The Cohort Analysis page renders a matrix with rows as time buckets (day, week, or month) and columns as the five journey stages. Cells show count and percentage with color coding — green above average, red below — so regressions are spotted immediately.

Are journeys updated in real time?

Yes. Server-Sent Events push new journeys and step completions to the browser as they happen, with a live indicator so you know the stream is flowing.

User Journey & Funnel Analytics

From ad click to revenue. Every step tracked.

What is User Journey & Funnel Analytics?

Journey analytics traces every visitor's path through a pay-per-call funnel, from the first ad click to the moment a conversion is uploaded back to Google. Each step and timestamp is captured, aggregated into a funnel that shows drop-off between stages, and compared across time cohorts — so operators can see exactly where prospects fall off and whether optimizations are actually moving the needle.

Key Capabilities

End-to-end visitor journeys from ad click through DNI assignment, call placed, IVR completed, routed, bridged, completed, and conversion uploaded — table view with expandable visual timeline showing every step and timestamp
Real-time SSE updates with live indicator so new journeys and journey step completions appear instantly
Journey Funnel view: aggregated 5-stage conversion funnel (Visited Page → DNI Number Shown → Call Placed → Call Completed → Conversion Uploaded) with drop-off percentages between stages
Funnel drill-down: click any funnel bar to view the individual sessions that reached that stage, with full journey context
Cohort Analysis page: cohort funnel matrix with rows as time buckets (day/week/month), columns as the 5 journey stages, cells showing count and percentage of cohort with color coding (green for above average, red for below)
Compare cohorts over time to spot campaign improvements or regressions — identify which changes actually moved the needle

Key Benefit

See the complete visitor-to-revenue journey for every session, identify exactly where prospects drop off, and compare cohort performance over time to measure the impact of your optimizations.

Real-World Use Case

Identifying a Funnel Bottleneck

A network operator notices that while website traffic is up 30%, call volume hasn't increased. They open the Journey Funnel and see that "DNI Number Shown" to "Call Placed" conversion dropped from 8% to 3%. Drilling into the sessions, they discover a JavaScript error on their new landing page is preventing the DNI snippet from loading. They fix the script tag, and within 24 hours the funnel ratio recovers to 9%.

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What is User Journey & Funnel Analytics?

Key Capabilities

End-to-end visitor journeys from ad click through DNI assignment, call placed, IVR completed, routed, bridged, completed, and conversion uploaded — table view with expandable visual timeline showing every step and timestamp

Real-time SSE updates with live indicator so new journeys and journey step completions appear instantly

Journey Funnel view: aggregated 5-stage conversion funnel (Visited Page → DNI Number Shown → Call Placed → Call Completed → Conversion Uploaded) with drop-off percentages between stages

Funnel drill-down: click any funnel bar to view the individual sessions that reached that stage, with full journey context

Cohort Analysis page: cohort funnel matrix with rows as time buckets (day/week/month), columns as the 5 journey stages, cells showing count and percentage of cohort with color coding (green for above average, red for below)

Compare cohorts over time to spot campaign improvements or regressions — identify which changes actually moved the needle

Real-World Use Case