Lead Capture Form

A lead capture form is a standard web form, but instead of submitting data to a CRM or mailing list, it triggers a phone call. When a visitor fills out the form and clicks 'Get a Quote', the platform immediately calls them (or the next day at their requested time).

Lead capture forms address the challenge: 'How do I convert web traffic into phone calls?' They're the bridge between online advertising and offline monetization.

Common lead capture scenarios:

**Embedded form**: A contact form on your website. Submit → visitor is called within 30 seconds.

**Pop-up form**: Visitor tries to leave the page → 'Get a free quote?' pop-up → fills form → gets called.

**Landing page form**: Dedicated landing page with a single form ('Your free home inspection quote'). Drive traffic via ads, capture leads, convert to calls.

**Form submit triggers outbound callback**: Instead of email confirmation, the form submit triggers immediate outbound calling. Highly effective but requires TCPA consent.

Lead capture form data includes: - Name, phone number, email - Service type (from dropdown) - Zip code - Date/time preference for callback - Custom fields (homeowner status, budget, etc.)

CallMatrix's lead capture forms include:

**No-code builder**: Drag-and-drop form fields, customize branding, embed snippet on your website.

**Callback routing**: Forms route to your campaign's configured routing plan (auction, weighted, waterfall).

**IVR integration**: If the form captures 'service type = plumbing', route directly to plumbing buyers, skipping the IVR service-type question.

**Compliance**: TCPA consent checkbox, DNC list scrubbing, time-based routing (no calls before 8am).

**Analytics**: Track form submissions, callback conversion, buyer assignment per lead.

Lead capture forms are most effective when combined with strong CTAs and urgency: 'Free quote in 30 seconds', 'Talk to a specialist now', '100% free consultation.'