What does Lead Capture Forms do?

It is a drag-and-drop form builder that deploys as an embeddable snippet on your website. When a visitor submits, CallMatrix automatically initiates an outbound call, routes it through the campaign's routing plan, and bridges the buyer to the visitor — no manual follow-up step.

What field types are supported?

Eight types: Full Name, Phone Number, Email Address, Address (with ZIP-to-city/state auto-fill), Text Field, Dropdown, Checkbox, and Radio Buttons. Fields are styled through a live preview canvas with full control over colors, fonts, borders, spacing, and consent text.

How fast does the outbound call fire after a submission?

The outbound call is initiated after a configurable delay you set per form. With the default short delay and the solar example in our use case, the bridge to the buyer completes within about five seconds of submission.

Can I track form submissions alongside call outcomes?

Yes. Submissions, call states, and revenue all appear in a unified dashboard with submission trend, status breakdown, state distribution, form performance table, campaign performance table, and 9-dimension segment analysis with CSV export.

How do I add a form to my website?

Publish the form in CallMatrix and copy the generated HTML snippet. Paste the snippet anywhere on your site — no build step and no framework coupling — and the form deploys with the styling and behavior you configured.

Lead Capture Forms

Turn website visitors into live phone calls in seconds.

What is Lead Capture Forms?

Lead capture forms are embeddable web forms that convert a visitor's written input into a live phone call. On submission, the platform automatically dials a buyer, announces the lead details, and bridges the call to the visitor — eliminating the delay between form submission and first contact that typically kills lead conversion. Forms deploy via a single HTML snippet with no framework coupling, and submissions appear in the same analytics dashboard as inbound calls.

Key Capabilities

Drag-and-drop form builder with 8 field types: Full Name, Phone Number, Email Address, Address (with ZIP-to-city/state auto-fill), Text Field, Dropdown, Checkbox, and Radio Buttons
Live design preview canvas with real-time style editor for colors, fonts, borders, spacing, button styling, consent text, and privacy policy URL
Publish/unpublish workflow with embed code snippet generator — paste one HTML snippet to deploy the form on any website
On submission: auto-initiates outbound call after configurable delay, routes through assigned campaign's routing plan and IVR, bridges agent to visitor
Full analytics suite: submission trend, status breakdown, hour/day patterns, state distribution, form performance table, campaign performance table, 9-dimension segments with CSV export

Key Benefit

Capture leads through web forms and automatically connect them to a buyer via phone call — no manual follow-up, no lead aging, no missed opportunities.

Real-World Use Case

Solar Installation Lead Capture

A solar installation company embeds a "Get a Free Quote" form on their landing page. A visitor fills in their name, phone, zip code, and selects "Homeowner: Yes" from a dropdown. Within 5 seconds of submission, CallMatrix calls the solar buyer, announces the lead details, then bridges the call to the visitor. The form submission, call outcome, and revenue are tracked in a single dashboard.

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What is Lead Capture Forms?

Key Capabilities

Drag-and-drop form builder with 8 field types: Full Name, Phone Number, Email Address, Address (with ZIP-to-city/state auto-fill), Text Field, Dropdown, Checkbox, and Radio Buttons

Live design preview canvas with real-time style editor for colors, fonts, borders, spacing, button styling, consent text, and privacy policy URL

Publish/unpublish workflow with embed code snippet generator — paste one HTML snippet to deploy the form on any website

On submission: auto-initiates outbound call after configurable delay, routes through assigned campaign's routing plan and IVR, bridges agent to visitor

Full analytics suite: submission trend, status breakdown, hour/day patterns, state distribution, form performance table, campaign performance table, 9-dimension segments with CSV export

Real-World Use Case