How do the four routing strategies differ?

Auction sorts buyers by price per call (or real-time bid) and connects the highest payer first. Weighted random splits calls across buyers at configurable ratios (e.g., 70/30). Round-robin rotates evenly across active buyers. Waterfall tries buyers in fixed priority order with automatic fallback on no-answer.

Can routing rules combine multiple conditions?

Yes. Conditional rules stack so a single plan can filter by caller geography, time of day, day of week, dialed number, IVR keypress data, collected digits (like zip codes), and caller ID patterns — all before the selected strategy chooses a buyer.

Does routing respect buyer caps and business hours automatically?

Yes. Before a buyer is eligible to receive a call, the engine checks daily cap, monthly cap, concurrency cap, and business hours. Buyers that are over cap or outside hours are automatically skipped without manual intervention.

What happens if the first-choice buyer doesn't answer?

Waterfall routing automatically advances to the next buyer in the priority list. Auction and weighted strategies similarly fall through to the next eligible buyer on no-answer, so no caller reaches a dead line as long as at least one buyer has capacity.

Smart Call Routing

Q: What is smart call routing?

Smart call routing is an automated decision layer that picks which buyer receives each inbound call based on the rules you configure. CallMatrix supports four strategies — auction, weighted random, round-robin, and waterfall — plus conditional filters for geography, time of day, IVR responses, and caller ID patterns.

Four strategies. One goal: the right buyer for every call.

What is Smart Call Routing?

Smart call routing is an automated decision layer that selects which buyer receives each inbound call. The engine evaluates a strategy (auction, weighted random, round-robin, or waterfall), conditional filters such as caller geography, time of day, and IVR responses, and real-time buyer capacity — all in under two seconds — so every call reaches the most profitable buyer who can actually take it.

Key Capabilities

Auction routing sorts buyers by price per call (or real-time ping-post bid) and connects the highest payer first
Weighted random distributes calls across buyers at configurable ratios (e.g., 70/30 split between two buyers)
Round-robin rotates calls evenly across all active buyers using a deterministic rotation algorithm
Waterfall tries buyers in fixed priority order with automatic fallback to the next target on no-answer
Conditional rules filter buyers by caller geography (state), time of day, day of week, dialed number, IVR data (keypress/collected digits), and caller ID pattern matching

Key Benefit

Every call reaches the most profitable, available, and qualified buyer automatically — no manual intervention required.

Real-World Use Case

Insurance Lead Gen with 12 Buyers Across 8 States

An insurance lead gen company runs a campaign across 8 states with 12 buyers. Buyers in California pay $45/call but only accept auto insurance leads during business hours. The routing engine applies geo rules to filter to CA-only buyers, checks business hours and daily caps, then auction-sorts by price. The call connects to the top bidder in under 2 seconds.

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What is Smart Call Routing?

Key Capabilities

Auction routing sorts buyers by price per call (or real-time ping-post bid) and connects the highest payer first

Weighted random distributes calls across buyers at configurable ratios (e.g., 70/30 split between two buyers)

Round-robin rotates calls evenly across all active buyers using a deterministic rotation algorithm

Waterfall tries buyers in fixed priority order with automatic fallback to the next target on no-answer

Conditional rules filter buyers by caller geography (state), time of day, day of week, dialed number, IVR data (keypress/collected digits), and caller ID pattern matching

Real-World Use Case