What is Direct Post?
With direct post, the seller picks the buyer and the price before anything arrives. The full lead, or the live call, goes to that buyer in one step.
Ping post adds a step in front. Several buyers first see a short summary and bid. Only the winner gets the full lead or the call.
Direct post is simpler to run. There is no bidding to set up, and the buyer always knows the price. It suits a single buyer with steady demand, or a contract with a fixed payout.
Ping post tends to earn more when several buyers want the same calls and value them differently. Each call sells at what it is worth that day, not at a price set months ago.
Most sellers use both. They run the auction first, then send calls nobody bid on to a buyer at a fixed price.
Frequently Asked Questions
What is the difference between ping post and direct post?
Direct post sends the full lead or call to one buyer at a set price. Ping post first sends a short summary to several buyers, collects bids and sends the full lead or call only to the winner.
Which earns more for pay-per-call?
Ping post usually earns more when several buyers compete and value calls differently. Direct post is fine with one buyer, or when a contract fixes the price anyway.
Can I use both?
Yes, and most sellers do. In CallMatrix, if no buyer bids, the call goes to the routing plan's backup buyer, or to a static auction at each buyer's set price per call.
Related Glossary Terms
Ping Post →
Ping post is a real-time auction for a phone call or lead. Buyers get a short summary (the ping) and reply with a bid. The winner gets the call or the full lead (the post), and only the winner pays.
Pay-Per-Call →
Pay-per-call is a pricing model where a business pays a set amount only when an inbound phone call connects. A platform tracks each call, checks it meets quality rules, and charges the buyer.
Auction Routing →
Auction routing lets every buyer bid on each incoming call in real time, and the highest bidder gets it. Each call goes to the buyer who values it most, which brings in the most revenue.
Buyer (Pay-Per-Call) →
In pay-per-call, a buyer is the business that pays for each verified call routed to it, such as an insurance agent, law firm, contractor or healthcare provider. Buyers compete on price in real-time auctions. They set rules for the quality, location and service type of calls they'll take.
Call Duration Billing →
Call duration billing sets the price of a call by how long it lasts. Longer calls cost more, because they usually mean a more engaged caller.
Related Features
- Ping-Post Auction →Real-time bidding across all your buyers (Launch, Growth, Scale). Buyers bid on a summary of each call, and the best bid wins.
- Smart Call Routing →Four strategies, routing rules, buyer caps and business hours. Every call goes to the right buyer.
- Buyer Management →Hourly, daily, monthly and concurrency caps, business hours, pricing and ping-post settings for each buyer.