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Buyer Management

Caps, hours, payouts, and bidding — per offer, fully configurable.

What is Buyer Management?

Buyer management is the layer that controls how calls are distributed across the buyers you sell to. Each buyer is configured with capacity caps (daily, monthly, concurrency), business hours, pricing, ping-post settings, and required qualification fields — so the routing engine only sends calls to buyers who can actually take them under the terms they agreed to.

Key Capabilities

  • Capacity caps with visual progress bars: daily cap (resets at midnight ET), monthly cap (resets on the 1st), and concurrency cap (maximum simultaneous active calls) — bars turn yellow at 70% and red at 90%
  • Business hours configuration: start/end time in Eastern Time with DST-aware evaluation, plus per-day toggles (Mon-Sun) for buyers who only accept calls on specific days
  • Payout configuration: price per call for static routing, and separate ping-post configuration with ping URL, post URL, authentication (Bearer/API Key), minimum bid, and timeout
  • Required IVR fields: comma-separated list of field names (e.g., "vertical, zip_code") that must be captured by the IVR before a buyer receives a ping — ensures buyers only get qualified leads
  • Offer detail page showing destination number, pricing, caps with real-time usage, total stats (calls, completed, revenue), and the 20 most recent calls

Key Benefit

Control exactly how many calls each buyer receives, when they receive them, and what qualification criteria must be met — with real-time visibility into capacity utilization.

Real-World Use Case

Auto Insurance Buyer Configuration

A buyer accepts auto insurance calls only on weekdays 8 AM - 6 PM ET, with a maximum of 50 calls/day and 3 concurrent calls. They participate in ping-post auctions with a minimum bid of $35 and require the IVR to have captured "vertical" and "zip_code" fields. On their detail page, the daily cap bar shows 38/50 (yellow), concurrency shows 2/3 (green), and their average bid this month is $52.

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Frequently Asked Questions

Related Features

  • Smart Call Routing
  • Ping-Post Auction
  • Campaign Management
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Related Terms

  • Call Routing
  • Buyer (Pay-Per-Call)
  • Publisher (Pay-Per-Call)
  • Offer Cap
  • Business Hours Routing
  • Geo-Routing
  • Weighted Distribution
  • Round-Robin Routing
  • Waterfall Routing
  • Auction Routing

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CallMatrix is a pay-per-call routing and monetization platform built for performance marketers, lead gen agencies, and call networks in the United States. The platform qualifies callers through IVR, routes them to the highest-paying buyer via real-time ping-post auctions, and uploads conversions back to Google Ads so every dollar of ad spend is traceable to revenue. Headquartered in the US, CallMatrix serves verticals including insurance, legal services, home services, healthcare, financial services, and education.

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