Round-Robin Routing

Round-robin routing is the fairest distribution strategy: every eligible buyer gets an equal turn. Unlike auction (highest bidder wins) or weighted (fixed percentages), round-robin cycles through buyers sequentially.

How it works: You have 3 buyers (A, B, C) and 30 incoming calls. Round-robin assigns: A, B, C, A, B, C, A, B, C... Each buyer gets exactly 10 calls. This is deterministic and predictable.

Round-robin is ideal for:

**Cooperative networks**: Multiple equally-qualified buyers who should receive equal volume (e.g., a group of co-owned branches or franchises).

**Fairness agreements**: Contractual agreements require equal treatment of multiple buyers. Round-robin guarantees fairness.

**Load balancing**: When all buyers have similar capacity and quality, round-robin keeps load evenly distributed.

**No price information**: If you don't know buyer pricing or quality, round-robin treats everyone equally.

Round-robin is simpler than auction routing but less profitable: if Buyer A converts at 50% and Buyer B converts at 10%, you're wasting calls by sending equal volume to both. In contrast, auction routing would discover A's higher performance through bidding and naturally route more calls to A.

Round-robin respects conditional rules: if a geographic filter eliminates Buyer C for a California call, that call is still round-robin'd among A and B (the eligible buyers).

Round-robin is rarely the most profitable strategy, but it's sometimes contractually required or necessary when you lack performance data on buyers.