Weighted Distribution

Weighted distribution is a load-balancing routing strategy. Instead of letting buyers compete (auction), you assign fixed weight percentages and the platform distributes calls proportionally.

Example: You have two buyers — Buyer A (preferred, reliable) and Buyer B (new, being tested). You want to send 80% of calls to A and 20% to B. The platform divides incoming calls: the first 4 calls go to A, the 5th to B, repeat. Over time, A receives ~80% and B receives ~20%.

Weighted distribution is useful for:

**Testing new buyers**: Route 20% traffic to a new buyer while maintaining 80% to your proven buyer. Monitor conversion, answer rate, quality. If the new buyer performs well, increase their weight.

**Load balancing across buyers of equal value**: If two buyers have identical pricing and quality, weight them 50/50 for even distribution.

**Compliance**: Some franchises require equal or fair treatment of all franchisees. Weight them equally to avoid conflicts.

**Gradual migration**: Moving from one buyer to another? Weight them 90/10, then 80/20, then 70/30, etc., monitoring quality at each step.

Weighted distribution is deterministic: the same sequence of calls produces the same weighted pattern every time. This is different from random weighted distribution, which would probabilistically assign each call.

Weighted distribution is simpler to understand than auction routing but sacrifices dynamic optimization. Auction routing adapts in real time based on buyer bid and availability; weighted is static. For known, reliable buyers with consistent pricing, weighted is often preferred.