What is an IVR and what is it used for?

An IVR (Interactive Voice Response) is a voice menu that qualifies callers before they reach a buyer. CallMatrix's visual builder lets you collect structured data — service type, zip code, homeowner status — that feeds directly into routing rules and ping-post bids.

Do I need to write code to build an IVR?

No. The builder is a drag-and-drop canvas with five node types: Menu, Announce, Collect, Transfer, and Hangup. You can build multi-level qualification flows with unlimited depth without touching code.

What data can the IVR collect?

Menu nodes map keypresses to field values (e.g., pressing 1 stores "auto_insurance"). Collect nodes gather multi-digit input like zip codes with optional regex validation. Every captured field is available to routing rules and ping-post required-field checks.

Does the IVR support text-to-speech or only audio files?

Both. Each node can use text-to-speech with voice and language selection for fast iteration, or you can supply a custom audio URL when you want a professionally recorded prompt.

What happens if a caller presses an invalid key?

Each node has configurable fallback handling: replay the prompt, jump to another node, or hang up after a max-retry threshold. You decide the recovery path per node so noisy or unsure callers do not get dropped.

Visual IVR Builder

Build voice menus that qualify callers — no code required.

What is Visual IVR Builder?

A visual IVR builder is a drag-and-drop interface for designing the voice-menu flow callers hear when they dial a tracked number. Instead of writing code or editing XML, you arrange nodes — menus, announcements, digit collectors, transfers — on a canvas, and the platform runs that flow on every inbound call. The structured data captured during the IVR (keypresses, zip codes, qualification answers) flows downstream into routing rules and real-time buyer bids.

Key Capabilities

Five node types: Menu (branch on keypress), Announce (play message and continue), Collect (gather multi-digit input like zip codes), Transfer (hand off to routing engine), and Hangup (end call)
Multi-level tree structure supporting unlimited depth with visual canvas showing all nodes and connections
Data capture on Menu nodes (keypress maps to field values like "auto_insurance") and Collect nodes (raw digit input with regex validation)
Configurable fallback handling per node: replay prompt, jump to another node, or hangup after max retries
TTS (text-to-speech) with voice and language selection, or custom audio URL for pre-recorded prompts

Key Benefit

Qualify every caller before they reach a buyer, collecting structured data (vertical, zip code, homeowner status) that feeds into routing rules and ping-post bids.

Real-World Use Case

Home Services 3-Level IVR Qualification

A home services company builds a 3-level IVR: Level 1 asks "Press 1 for plumbing, 2 for HVAC, 3 for roofing" (captures vertical). Level 2 collects the caller's 5-digit zip code. Level 3 asks "Are you a homeowner? Press 1 for yes, 2 for no." The routing engine uses all three data points to select the right local contractor.

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What is Visual IVR Builder?

Key Capabilities

Five node types: Menu (branch on keypress), Announce (play message and continue), Collect (gather multi-digit input like zip codes), Transfer (hand off to routing engine), and Hangup (end call)

Multi-level tree structure supporting unlimited depth with visual canvas showing all nodes and connections

Data capture on Menu nodes (keypress maps to field values like "auto_insurance") and Collect nodes (raw digit input with regex validation)

Configurable fallback handling per node: replay prompt, jump to another node, or hangup after max retries

TTS (text-to-speech) with voice and language selection, or custom audio URL for pre-recorded prompts

Real-World Use Case