What are Client Integrations for?

They consolidate call data from sources outside CallMatrix — affiliate networks, CRM platforms, other tracking providers — into the same dashboard that shows your CallMatrix-routed calls, so reporting does not fracture across tools.

What ingestion methods are supported?

Three: real-time webhooks (POST to a per-client endpoint), scheduled API polling with since-date tracking, and one-time CSV import from Google Sheets. You pick whichever the source supports.

How is incoming data enriched?

Automatically: timezone normalization, ZIP-to-city/state geo lookup, E.164 phone number normalization, and call status derivation (repeat caller detection within a 30-day window and payout-based qualification).

How are duplicates between external data and CallMatrix calls detected?

Incoming records whose calledNumber matches a CallMatrix-managed phone number are tagged as duplicates and linked to the original CallMatrix call record, so your dashboards show one call per conversation instead of counting the same call twice.

Client Integrations

Q: Can I map arbitrary JSON payloads to the CallMatrix schema?

Yes. JSON-based mapping rules support direct field extraction, nested paths, array concatenation, static values, and automatic type coercion for timestamps, currency, and duration — so you rarely need custom transform code on your side.

Ingest call data from anywhere. Webhooks, APIs, or spreadsheets.

What is Client Integrations?

Client integrations are the connectors that bring call data from external sources — webhooks, third-party APIs, spreadsheet exports — into a pay-per-call platform's reporting. The platform normalizes incoming records (timezone, geography, phone format), enriches them with derived fields like repeat-caller status, and deduplicates against calls the platform itself routed, so one dashboard shows one unified truth.

Key Capabilities

Three ingestion paths: real-time webhooks (POST to /api/integrations/webhook/{clientId}), scheduled API polling (configurable interval with since-date tracking), and one-time CSV import from Google Sheets
Flexible field mapping: JSON-based rules supporting direct field extraction, nested paths, array concatenation, static values, and automatic type coercion for timestamps, currency, and duration
Automatic enrichment pipeline: timezone normalization, ZIP-to-city/state geo lookup, call status derivation (repeat caller detection within 30 days, payout-based qualification), and E.164 phone number normalization
CallMatrix deduplication: incoming records whose calledNumber matches a CallMatrix-managed phone number are automatically tagged as duplicates and linked to the original CmCall record
Real-time SSE notifications: every new record triggers an event bus emission that pushes updates to connected browser clients instantly

Key Benefit

Consolidate call data from all your affiliate networks, CRM platforms, and tracking providers into a single dashboard with normalized, enriched, and deduplicated records.

Real-World Use Case

Multi-Source Lead Gen Consolidation

A lead gen company receives calls through three sources: Arroyo (webhook), Ring Partner (API polling every 5 minutes), and a legacy partner (monthly Google Sheets export). All three are configured with custom field mappings. CallMatrix normalizes the data, fills in missing city/state from zip codes, derives qualification status from payouts, and flags any records that are duplicates of CallMatrix-routed calls. Everything appears in one unified analytics dashboard.

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What is Client Integrations?

Key Capabilities

Three ingestion paths: real-time webhooks (POST to /api/integrations/webhook/{clientId}), scheduled API polling (configurable interval with since-date tracking), and one-time CSV import from Google Sheets

Flexible field mapping: JSON-based rules supporting direct field extraction, nested paths, array concatenation, static values, and automatic type coercion for timestamps, currency, and duration

Automatic enrichment pipeline: timezone normalization, ZIP-to-city/state geo lookup, call status derivation (repeat caller detection within 30 days, payout-based qualification), and E.164 phone number normalization

CallMatrix deduplication: incoming records whose calledNumber matches a CallMatrix-managed phone number are automatically tagged as duplicates and linked to the original CmCall record

Real-time SSE notifications: every new record triggers an event bus emission that pushes updates to connected browser clients instantly

Real-World Use Case