What does the Google Ads integration sync?

Every entity you need for attribution and optimization: campaigns, ad groups, keywords, ads, search terms, audiences, calls, and clicks — all pulled via GAQL queries with batched inserts so your CallMatrix database stays in step with Google Ads.

How often is Google Ads data synced?

The sync runs on an admin-configurable schedule with a lookback window and chunk size you control. A newest-first backfill runs with persistent progress tracking and pause/resume controls, so large historical loads do not block ongoing syncs.

Can I manage Google conversion action mapping in the dashboard?

Yes. Browse your active conversion actions, map DIDs to specific actions, and verify upload status for each — all from the dashboard without leaving the platform.

Does the integration close the attribution loop?

Yes. Paired with DNI and Conversion Upload, the integration completes the round trip — every synced click and keyword can be matched back to its resulting call and reported as a conversion so Smart Bidding optimizes toward revenue, not just form fills.

Google Ads Integration

Q: What do the insight analyzers do?

Nine analyzers scan synced data for optimization opportunities: search-term efficiency, audience performance, geographic concentration risk, call-funnel conversion, campaign-trend detection, call-quality scoring, budget utilization, keyword ROI, and ad-type comparison. Each flags specific actions to take.

Full Google Ads sync. Keyword-level call attribution. Closed-loop optimization.

What is Google Ads Integration?

A Google Ads integration is the bidirectional link between a pay-per-call platform and Google's advertising system. It pulls Google's campaigns, ad groups, keywords, search terms, and call data into the platform for analysis, and pushes qualified calls back to Google as conversions so Smart Bidding can optimize toward keywords that actually produce revenue.

Key Capabilities

Complete data sync: campaigns, ad groups, keywords, ads, search terms, audiences, calls, and clicks pulled via GAQL queries with batched inserts
Nine insight analyzers: search-term efficiency, audience performance, geographic concentration risk, call-funnel conversion, campaign-trend detection, call-quality scoring, budget utilization, keyword ROI, and ad-type comparison
Admin-configurable auto-scheduler with backfill: configurable sync frequency, lookback window, chunk size, newest-first backfill with persistent progress tracking, and pause/resume controls
Entity browsing pages for campaigns, keywords, ads, search terms, audiences, and calls — each with daily metrics, time-series charts, and drill-down
Conversion action management: browse active conversion actions, map DIDs to conversion actions, and verify upload status directly from the dashboard

Key Benefit

See exactly which Google Ads keywords and search terms generate phone calls, and automatically feed conversion data back so Google's algorithms optimize toward calls that produce revenue.

Real-World Use Case

Agency Managing $50K/Month in Insurance Ads

An agency managing $50K/month in Google Ads for an insurance client syncs all campaign data nightly. The search-term analyzer flags that "cheap car insurance" generates 200 calls/month but only 12% qualify. Meanwhile, "SR22 insurance quote" generates 30 calls with 78% qualification rate at $85/call. The agency shifts budget, and CallMatrix uploads the conversion data so Google's Smart Bidding learns to bid higher on SR22 terms.

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What is Google Ads Integration?

Key Capabilities

Complete data sync: campaigns, ad groups, keywords, ads, search terms, audiences, calls, and clicks pulled via GAQL queries with batched inserts

Nine insight analyzers: search-term efficiency, audience performance, geographic concentration risk, call-funnel conversion, campaign-trend detection, call-quality scoring, budget utilization, keyword ROI, and ad-type comparison

Admin-configurable auto-scheduler with backfill: configurable sync frequency, lookback window, chunk size, newest-first backfill with persistent progress tracking, and pause/resume controls

Entity browsing pages for campaigns, keywords, ads, search terms, audiences, and calls — each with daily metrics, time-series charts, and drill-down

Conversion action management: browse active conversion actions, map DIDs to conversion actions, and verify upload status directly from the dashboard

Real-World Use Case