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Tagged: Webhooks

Every post on Webhooks — 1 article.

Routing & Reliability

API-First Call Management: Building Custom Workflows with CallMatrix Webhooks

Don't get locked into rigid platform UIs. Learn how to use our API-first architecture to build custom notification, alerting, and routing workflows.

Jan 15, 2026·11 min read
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CallMatrix is a pay-per-call routing and monetization platform built for performance marketers, lead gen agencies, and call networks in the United States. The platform qualifies callers through IVR, routes them to the highest-paying buyer via real-time ping-post auctions, and uploads conversions back to Google Ads so every dollar of ad spend is traceable to revenue. Headquartered in the US, CallMatrix serves verticals including insurance, legal services, home services, healthcare, financial services, and education.

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