Google Ads built in
Sync campaigns, keywords, ads, search terms and calls. 9 built-in checks flag what to fix, and conversion upload closes the loop.
Side by side
TrackDrive and CallMatrix
The TrackDrive column shows what TrackDrive lists on its own website.
Topic
TrackDrive
CallMatrix
Ad performance
Real-time dashboards for calls, conversions and spend by campaign, traffic source and keywordSource
Google Ads sync of campaigns, keywords, ads and search terms, with conversion upload
Call flows and IVR
An IVR greeting with menus and keypress collectionSource
Visual IVR builder with A/B split tests
Real-time bidding and ping-post
Two-step ping/post real-time biddingSource
Ping-post auctions with expected-value bidding on Launch, Growth and Scale
Pricing model
Usage-based rates: pay as you go, or a monthly commit for lower ratesSource
Prepaid usage on Launch, or a Starter, Growth or Scale plan
Routing
Smart routing by tier, bid or EPCSource
Weighted, round-robin and waterfall routing, plus ping-post auctions
The TrackDrive column comes from trackdrive.com, checked on 13 November 2026. TrackDrive and its product names are trademarks of their owner, and CallMatrix isn't affiliated with TrackDrive. Spotted a change? Tell us and we'll fix it.
Comparing more than one platform? Read Ringba vs Retreaver vs TrackDrive or Best Pay-Per-Call Software.
The brief
What Teams Look For
See which keywords pay
Google Ads campaigns, keywords and search terms next to the calls they bring.
An IVR you can edit yourself
Change menus and questions without code, and test two versions against each other.
A portal for your buyers
Buyers check their own calls, so fewer questions land on you.
Spend you control
Usage is prepaid, so a busy day never turns into a surprise bill.
The answer
What Makes CallMatrix Different
Visual IVR builder
Build multi-level IVR menus without code, with A/B split tests on every plan.
Ping-post with expected-value bidding
Ping-post auctions come with Launch, Growth and Scale. Launch has no monthly fee.
Buyer portal and backup buyer
Buyers see their own calls, and every routing plan can fall back to a backup buyer.
Prepaid and month to month
Build campaigns, IVR and routing for free. Go live on prepaid Launch credit or a monthly plan, with no contract.
Switching
Switching from TrackDrive
Free migration
Send us your current setup. We rebuild your campaigns, buyers and routing for you.
Beat your current bill
Show us your last invoice. If Growth costs more for the same usage, we credit the difference to your account.
FAQ
Frequently Asked Questions
Is CallMatrix a good TrackDrive alternative?
It is if you run Google Ads and sell calls to buyers. Google Ads sync and conversion upload are built in, the IVR builder needs no code, and buyers get their own portal.
Does CallMatrix have ping-post?
Yes. Ping-post auctions run on Launch, Growth and Scale. Buyers bid on each call while the caller is on the line, and the call goes to the winning bid.
How does CallMatrix pricing work?
Building campaigns, IVR and routing is free. Go live on prepaid Launch credit, with no monthly fee, or on a Starter, Growth or Scale plan. The pricing page shows current rates.
Can you move my setup from TrackDrive?
Yes. Send us your current setup and we rebuild your campaigns, buyers and routing for you.
Is CallMatrix part of TrackDrive?
No. CallMatrix is an independent company and isn't affiliated with TrackDrive.