Ping-post on Launch
Ping-post auctions with expected-value bidding come with Launch, Growth and Scale. Launch has no monthly fee.
Side by side
CallScaler and CallMatrix
The CallScaler column shows what CallScaler lists on its own website.
Topic
CallScaler
CallMatrix
Real-time bidding
Real-time bidding, pinging several buyers at once, is included on its Pay-Per-Call plan and an add-on on its Call Tracking planSource
Ping-post auctions on Launch, Growth and Scale
Plans
Two monthly plans, Call Tracking and Pay-Per-Call, with usage on topSource
Launch: pay as you go from prepaid credit, or a Starter, Growth or Scale plan
Getting started
Online sign-up with a 14-day free trialSource
Request access, then build campaigns, IVR and routing for free
Call flows and IVR
Visual call flows with IVR menus, geo routing and schedule-based rulesSource
Visual IVR builder with A/B split tests
Ad platforms
Google Ads, Meta Ads and Microsoft Ads integrations for offline call conversionsSource
Google Ads sync with 9 built-in checks and conversion upload; Meta Ads upload on Growth and Scale
The CallScaler column comes from callscaler.com, checked on 13 November 2026. CallScaler and its product names are trademarks of their owner, and CallMatrix isn't affiliated with CallScaler. Spotted a change? Tell us and we'll fix it.
Comparing more than one platform? Read Best Pay-Per-Call Software.
The brief
What Teams Look For
Auctions from day one
Buyers bid on each call in real time, on a plan with no monthly fee.
Google Ads data in one place
Campaigns, keywords, search terms and calls side by side, so you see which clicks turn into paying calls.
Spend you control
Usage is prepaid, so a busy day never turns into a surprise bill.
Qualification before the transfer
An IVR asks the questions buyers care about and passes the answers to routing and the auction.
The answer
What Makes CallMatrix Different
Google Ads built in
Sync campaigns, keywords, ads, search terms and calls. 9 built-in checks flag what to fix, and conversion upload closes the loop.
Visual IVR builder
Build multi-level IVR menus without code, with A/B split tests on every plan and an IVR Funnel on Growth and Scale.
Prepaid and month to month
Build campaigns, IVR and routing for free. Go live on prepaid Launch credit or a monthly plan, with no contract.
Buyer portal and backup buyer
Buyers see their own calls, and every routing plan can fall back to a backup buyer.
Switching
Switching from CallScaler
Free migration
Send us your current setup. We rebuild your campaigns, buyers and routing for you.
Beat your current bill
Show us your last invoice. If Growth costs more for the same usage, we credit the difference to your account.
FAQ
Frequently Asked Questions
Is CallMatrix a good CallScaler alternative?
It is if you sell calls to buyers and want auctions without a monthly plan. Launch includes ping-post auctions and has no monthly fee, and Google Ads sync and conversion upload are built in.
Does CallMatrix have real-time bidding?
Yes. Ping-post auctions run on Launch, Growth and Scale. Buyers bid on each call while the caller is on the line, and the call goes to the winning bid.
How does CallMatrix pricing work?
Building campaigns, IVR and routing is free. Go live on prepaid Launch credit, with no monthly fee, or on a Starter, Growth or Scale plan. The pricing page shows current rates.
Can you move my setup from CallScaler?
Yes. Send us your current setup and we rebuild your campaigns, buyers and routing for you.
Is CallMatrix part of CallScaler?
No. CallMatrix is an independent company and isn't affiliated with CallScaler.