Ping-post on Launch
Ping-post auctions with expected-value bidding come with Launch, Growth and Scale. Launch has no monthly fee.
Side by side
CallGrid and CallMatrix
The CallGrid column shows what CallGrid lists on its own website.
Topic
CallGrid
CallMatrix
Real-time bidding and ping-post
The live double-blind auction, with ping and post, is on its Real-Time Bidding planSource
Ping-post auctions on Launch, Growth and Scale
A plan with no monthly fee
Both plans, Static Campaigns and Real-Time Bidding, have a monthly platform fee, with usage on topSource
Launch: pay as you go from prepaid credit
Getting started
Its pricing page asks you to book a demoSource
Request access, then build campaigns, IVR and routing for free
Call tracking
Dynamic number insertion and tracking on both plansSource
DNI that captures GCLID, gbraid and wbraid
Routing
Routing by weights, revenue, average RPC and AISource
Weighted, round-robin and waterfall routing, plus ping-post auctions
Qualifying callers
An AI Voice Agent on both plans, priced by usageSource
Visual IVR builder with A/B split tests
The CallGrid column comes from callgrid.com, checked on 13 November 2026. CallGrid and its product names are trademarks of their owner, and CallMatrix isn't affiliated with CallGrid. Spotted a change? Tell us and we'll fix it.
Comparing more than one platform? Read Best Pay-Per-Call Software.
The brief
What Teams Look For
Bidding from the first call
Buyers compete for each call in real time, on a plan you can start with.
Google Ads that learns from calls
Qualified calls are uploaded to Google Ads as conversions, so your bids follow the clicks that turn into paying calls.
A way to build before paying
Campaigns, IVR and routing are ready before any fee starts.
Questions before the transfer
Callers answer a few IVR questions, and the answers reach routing and the auction.
The answer
What Makes CallMatrix Different
Google Ads built in
Sync campaigns, keywords, ads, search terms and calls. Upload click and call conversions, with verify and dry run.
Visual IVR builder
Build multi-level IVR menus without code, with A/B split tests on every plan.
Free to build
Build campaigns, IVR and routing for free. Pay when you go live, from prepaid credit or a monthly plan.
Buyer portal and backup buyer
Buyers see their own calls, and every routing plan can fall back to a backup buyer.
Switching
Switching from CallGrid
Free migration
Send us your current setup. We rebuild your campaigns, buyers and routing for you.
Beat your current bill
Show us your last invoice. If Growth costs more for the same usage, we credit the difference to your account.
FAQ
Frequently Asked Questions
Is CallMatrix a good CallGrid alternative?
It is if you run your own ads and sell calls to buyers. Launch includes ping-post auctions and has no monthly fee, and Google Ads sync and conversion upload are built in.
Does CallMatrix run real-time auctions?
Yes. Ping-post auctions run on Launch, Growth and Scale. Buyers bid on each call while the caller is on the line, and the call goes to the winning bid.
Do I pay before I can try it?
No. Building campaigns, IVR and routing is free. You pay when you go live, from prepaid Launch credit or a Starter, Growth or Scale plan.
Can you move my setup from CallGrid?
Yes. Send us your current setup and we rebuild your campaigns, buyers and routing for you.
Is CallMatrix part of CallGrid?
No. CallMatrix is an independent company and isn't affiliated with CallGrid.